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Seven Power Strategies for Building Customer Loyalty Desmond Elliott Prize (2014) Saving Cade’s life will takeCustomer service isn't just an empty slogan. With these seven powerful strategies, it's the key to long term organizational success. Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects. Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the